![]() ![]() The team also found more complex cases in which UVs and retention rates were high, yet revenue remained unaffected.Īcting on this data, Amanotes discovered that the retention rate figures were compromised by malicious bots that were repeatedly performing in-app actions with no material value to Amanotes. Upon closer investigation, they found that the channel also posted an uncommonly low number of user value (UV) and retention rates. ![]() In the first half of 2019, Amanotes began noticing an abnormal increase in paid installs from one specific channel – even though its revenue remained unchanged. In 2019, Magic Tiles 3 alone saw a 150% YoY increase in downloads, as did Tiles Hop with its staggering 800% growth – both saw their number of downloads soar into the hundreds of millions. In just six years, the company posted a massive 200% increase in year-on-year (YoY) app downloads, and were named the mobile gaming industry’s top music game publisher worldwide in 2019, as well as one of the Top 20 app publishers. With over one billion app downloads and over 95 million active users as of 2020, the Vietnamese music-tech app publisher Amanotes has amassed an extensive collection of hyper-casual gaming apps such as Magic Tiles 3, Tiles Hop and Dancing Road.Īs part of its vision – “Everyone can music”- Amanotes aims to deliver fun and sensational experiences for everyone to interact with music. ![]()
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